Origin

Born in Belgrade, 33.839113598 years ago. I studied medical informatics, which was my first real introduction to programming and web design. I did not end up in healthcare, but that curiosity about how things are built never really went away.

Wrong turn, right lesson

Before design, I spent almost five years as Cabin crew at Emirates living in Dubai. The job came with a lot of travel, very little sleep, and an impressive ability to function at odd hours in any time zone. It was exciting, exhausting, and a great way to learn what I did not want to do ever again.

How I got here

I got into design through a music blog I built in Webflow. That side project turned into courses, books, podcasts, and a growing frustration with bad apps. Especially the ones that could be fixed with a few decisions sprints. So I switched, and never looked back. I've been obsessed with how digital products are built ever since, what makes them feel effortless, and what makes them feel like a chore.

Right now

Product Designer at Novi Digital, designing web and mobile experiences for a Swiss wealth management company. Most of my work lives in fintech, but I've stayed curious enough to keep side projects alive.

What I care about

Clarity, usability, and systems that don't fight the user. I like asking "why", getting into the messy parts of a product, and leaving things cleaner than I found them. Good design, to me, is less about aesthetics and more about making things make sense.

Off the clock

OCR, Crossfit, padel, obsessively discovering new music. I'm vegan, and I care a lot about animals. I live with Cici-mici and Demi who firmly believe they are senior stakeholders. Final approvals are non-negotiable.